Growing demographic shifts, increase in disposable income of parents, increasing media coverage, peer pressure, and brand awareness among kids are driving the kids wear market. Rapid urbanization and internet retailing in many countries have also spurred growth. In metro cities, the trend of buying branded kids wear products is particularly strong. In these metros, branded products are seen as a luxury and parents are ready to shell out more for them.

Trends

The rise of craft is driving many kids’ wear designs. According to Google Trends, there was a 150% increase in kids craft ideas in March alone. To capitalize on this trend, designers should focus on authentic, considered craft and celebrate local culture. Another key theme for 2022 is athleisure. Trends in kids’ wear in this category include denim jackets paired with casual bottom wear, and sporty footwear.

With the rapid growth in kids’ wear, many big companies have entered the market. In the past, organised players had limited their presence to urban markets. But with increased consumer awareness and access to high-end clothing, the kids wear market has expanded and is now a major component of the fashion industry.

Fabrics

Children’s clothes should be made of fabrics that are durable and easy to maintain. Children tend to play rough and often wash their clothes more than adults, so fabrics that can withstand repeated washing and use are the best choice. Whenever possible, try to choose the same color for the base fabric and print color, as this way, the colors will not fade over time. Bright colors, on the other hand, will fade more quickly, so avoid them when choosing fabrics for children’s clothes.

If you are looking for a durable fabric for kids wear, consider buying Pique fabric. This fabric has a unique weave and texture that hides sweat. It also features breathability and durability and is easy to maintain. It is also very versatile, and can be used for a wide variety of kidswear styles.

Sizes

Before you go shopping for clothes for your kids, you need to understand how the sizes work. Kids grow very quickly, and they don’t always fit into the same sizes as adults. For this reason, it’s important to know which sizes will fit the child the best. Luckily, there are some guidelines to help you decide what size to buy.

One rule is to buy clothes that are loose-fitting. This is better for your child’s comfort, and will last longer. It’s also good to buy clothing that will allow your child to move freely. When you’re shopping for kids’ clothing, always remember to buy a size up from your child’s current size.

Colors

Colors kids wear is a label that believes in the power of colour. They believe that colors can evoke feelings and sensations, and that the right combination of colors can enhance a child’s expression. The clothing and accessories are all created by a fifth-generation family business. Young Colors was created by Rob and Donna Prescott in 1998, and the label is their first “brand.” Before launching their own line, they operated as a wholesale business, selling to boutiques across the US.

Colors kids wear have a profound impact on children’s personalities and well-being. They help them understand important aspects of life, such as gender and diversity. Additionally, they promote a sense of freedom, comfort, and adaptation to the demands of the current day.